{"id":1024,"date":"2021-04-22T17:44:36","date_gmt":"2021-04-22T15:44:36","guid":{"rendered":"https:\/\/www.ati-traduction.com\/copywriting\/"},"modified":"2021-09-02T16:18:30","modified_gmt":"2021-09-02T14:18:30","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/www.ati-traduction.com\/en\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_6df4bc3a has_text_color height_medium with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"ATI copywriting\" data-img-width=\"1200\" data-img-height=\"801\" style=\"background-image: url(https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00036.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(143,20,26,0.85)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h1 class=\"w-post-elm post_title us_custom_ce7e20ef has_text_color align_center entry-title color_link_inherit\">Copywriting<\/h1><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container us_animate_fade\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-traduction-copywriting--600x600.jpg\" class=\"attachment-us_600_600_crop size-us_600_600_crop\" alt=\"ATI traduction - copywriting\" loading=\"lazy\" srcset=\"https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-traduction-copywriting--600x600.jpg 600w, https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-traduction-copywriting--150x150.jpg 150w, https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-traduction-copywriting--75x75.jpg 75w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container us_animate_afb\" style=\"animation-delay:0.5s\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Copywriting in foreign languages<\/h2>\n<p>Copywriting refers to the drafting of advertising content in promotional texts, with a view to encouraging readers to buy a products and services or act in another way. Within the framework of a multilingual of a communication project, copywriting embellishes the translation of your text, finely honing it to deliver more persuasive content: A regular dialogue between you, ATI and the copywriter will enable you to adopt the right marketing strategy and achieve your objective in the target country.<\/p>\n<h3>What are the different stages of a copywriting project?<\/h3>\n<p>Firstly, a meeting is arranged between you, the ATI project manager and the copywriter: you present your project, the project manager and the copywriter ask questions to clearly identify your expectations:<\/p>\n<ul>\n<li>What image do you want to give of your organisation?<\/li>\n<li>What is your marketing target?<\/li>\n<li>Which language should be used?<\/li>\n<\/ul>\n<p>After having defined these essential outlines, the project manager and copywriter will provide you with a written proposal. After a first approval stage, the copywriter makes the necessary modifications and delivers you his final version.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_text_color has_bg_color\"><div class=\"vc_column-inner us_custom_beff72b5\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Copywriting is a service that complements translation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ATI can take care of a pure copywriting project, for your international brochures, communication tools, and website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your documents may also require a wider range of skills: The expert knowledge of a specialist translator for technical texts: user interface, product pages of your website\u2026 combined with the creativity of a copywriter to adapt your slogans, catchphrases and product names for international markets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ATI provides a tailored offering enabling you to take full advantage of its network: Our large pool of translators and copywriters are highly experienced and loyal.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Entrust your foreign language copywriting projects to ATI<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Entrusting your foreign language copywriting projects to ATI is a guarantee of personalised tracking, with a single contact person who heads up a carefully chosen team based on the expertise and experience of its members.\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" title=\"Contact\" href=\"https:\/\/www.ati-traduction.com\/en\/contact\/\"><span class=\"w-btn-label\">Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_04b5345d height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container us_animate_afb\" style=\"animation-delay:0.5s\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>They entrusted us with their copywriting projects:<\/h2>\n<h3>La Poste<\/h3>\n<p>Mixed project: within the context of translating the user interfaces of its automatic franking machines, ATI\u2019s involvement was two-fold: the first stage saw an English-language copywriter, chosen by ATI and approved by the client, provide suggestions to adapt the names of the La Poste products to be meaningful to an international audience based on a brief finalised during a video conference. Then, a technical linguist translated the user interface in a computer-aided translation software requiring his expertise, and used the creative translations proposed by the copywriter forwarded to him after approval by the client.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container us_animate_fade\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00034-600x600.jpg\" class=\"attachment-us_600_600_crop size-us_600_600_crop\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00034-600x600.jpg 600w, https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00034-150x150.jpg 150w, https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00034-75x75.jpg 75w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge with_img parallax_ver\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1200\" data-img-height=\"801\" style=\"background-image: url(https:\/\/www.ati-traduction.com\/wp-content\/uploads\/ATI-Web00047.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(26,26,26,0.70)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container us_animate_afc\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_5e5dd845 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Do you have a <strong>copywriting requirement?<\/strong><\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" title=\"ATI TRADUCTION\" href=\"https:\/\/www.ati-traduction.com\/contact\/\"><span class=\"w-btn-label\">CONTACTEZ-NOUS<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"CopywritingCopywriting in foreign languages Copywriting refers to the drafting of advertising content in promotional texts, with a view to encouraging readers to buy a products and services or act in another way. Within the framework of a multilingual of a communication project, copywriting embellishes the translation of your text, finely honing it to deliver more...","protected":false},"author":1,"featured_media":96,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1024","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/pages\/1024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":0,"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/pages\/1024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/media\/96"}],"wp:attachment":[{"href":"https:\/\/www.ati-traduction.com\/en\/wp-json\/wp\/v2\/media?parent=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}