Copywriting in foreign languages
Copywriting refers to the drafting of advertising content in promotional texts, with a view to encouraging readers to buy a products and services or act in another way. Within the framework of a multilingual of a communication project, copywriting embellishes the translation of your text, finely honing it to deliver more persuasive content: A regular dialogue between you, ATI and the copywriter will enable you to adopt the right marketing strategy and achieve your objective in the target country.
What are the different stages of a copywriting project?
Firstly, a meeting is arranged between you, the ATI project manager and the copywriter: you present your project, the project manager and the copywriter ask questions to clearly identify your expectations:
- What image do you want to give of your organisation?
- What is your marketing target?
- Which language should be used?
After having defined these essential outlines, the project manager and copywriter will provide you with a written proposal. After a first approval stage, the copywriter makes the necessary modifications and delivers you his final version.